|
|
As
you evaluate your different options in terms of hiring a qualitative research
provider, the good news is that there are plenty of excellent companies from
which to choose. The not-so-good
news is that many of these firms, including ConsumerView, are exceptionally
well qualified to handle your research needs, and thus, making a
decision on which is the single best one to hire can prove to be somewhat
frustrating or, at times, even difficult.
So, in comparing ConsumerView against the others
on your list, please consider the following:
- ConsumerView’s President, Allan
Mayer, is highly experienced
and well trained in nearly all forms of qualitative research. He
has personally managed hundreds of projects from start to finish,
and his hard work and dedication to these assignments has enabled
ConsumerView to accumulate a group of extremely satisfied
clients.
- Over the last 25 years, Allan has held marketing
management positions in and provided consulting services to some
of America’s best-known
and most respected companies, and he has helped to develop numerous
startup ventures. So, he understands who you
are seeking, what you are looking for,
and where to find the answers. In
short, he has “been in your chair.”
- As a sole proprietor, Allan becomes fully
immersed in every single aspect of your qualitative research project. Thus, you have
only one person to deal with, one person who is responsible and accountable
for the entire assignment. This lends a strong element of consistency to
the client / vendor relationship.
- Given our small size, ConsumerView is able to provide the utmost
in personal attention, commitment and timely performance
on any type, any size of qualitative research project. In addition,
our size enables us to be much more flexible than the medium to large
size companies, thereby making it easier to adapt to your changing
needs.
- Compared to larger, more traditional research
firms, we carry very little overhead. What this means is that working with us will,
in nearly all cases, save you money. As an example, on a qualitative
study involving a total of six focus groups (most likely in three
different cities), your total project cost from ConsumerView could
be as much as $20,000 - $25,000 less than what you might pay a larger
research company. A significant savings,
indeed.
|
