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Qualitative research is most often used when in-depth, comprehensive answers to a group of questions are desired.  Qualitative studies examine how customers feel about the particular issues of concern to the researcher … and why they feel the way they do.  As opposed to providing information in quantitative (numerical) form, qualitative research uncovers consumer opinions, attitudes, feelings, needs, emotions, etc. 

ConsumerView utilizes several research methodologies to obtain this critical feedback, including:

• Focus groups (6-12 people)
• Mini groups (dyads or triads)
• One-on-one interviews (in person or via telephone)
• Creativity sessions

ConsumerView is well versed and experienced in working with a broad range of audience segments, each of which has its own special nuances and thus requires a different, unique approach.  Examples of these respondent groups include:

• General population adults
• Men only or women only
• Young children
• Teens
• Senior citizens
• Mid-level company managers
• Top-level executives

The company provides its clients with a complete “turnkey service” by expertly developing and managing every facet of the qualitative research process from start to finish.